Brand Website Design
Built to Launch a New Identity
Web | Figma | Freelance
Waywiz. Visa consultancy and travel services website
Waywiz came with a fresh brand and no website to show it off. As a visa consultancy and travel service company stepping into a new identity, they needed a site that could carry the weight of that rebrand and speak clearly to the people they were trying to reach. This was a freelance project with a one-month timeline, done in collaboration with the visual designer building the brand identity. My role was to take that new brand and translate it into a website that felt like it had always belonged together.
The process started with context, not screens. I mapped out what the old presence looked like, studied how competitors were showing up in the market, and spent time with the founder understanding the vision behind the rebrand and what the new site needed to communicate to users landing on it for the first time. Those conversations narrowed down the key information, the priorities, and the tone. From there I built a mood board to align on the visual direction before moving into wireframes, where the structure, user journey, and content hierarchy were locked in. Once the client signed off on that foundation, the high-fidelity design came together with a look built around the new brand identity, including micro-animations and interactions that gave the site a quality of finish that matched where the brand was headed.
After design, the client asked me to stay on and oversee development through to launch. I worked closely with the developer throughout the build, evaluating progress, flagging gaps between the design and the implementation, and helping resolve them as they came up. The site went live on schedule and the client was satisfied with how the final product represented their new brand. It now sees regular daily visits, doing exactly what a well-built brand site should do: making a strong first impression and giving users a reason to stay.
The website launched within the one-month timeline and went live without issue. The founder's response at handoff reflected exactly what the project set out to do: a site that finally looked and felt like the brand they had built. Within the first few weeks of going live, the site began seeing consistent daily traffic, with users spending an average of 2 to 3 minutes per session, a signal that the content hierarchy and user journey were working. For a brand launching a new identity, the website became the first place that identity lived in full, and it held up well from day one.
