A ground-up website for a visa consultancy rebranding, designed and delivered end to end from mood board to live launch in one month.
6 Months
Timeline
Visual Designer + Dev + Me
Team
Visual Designer + Dev + Me
Landscape
The B2C travel and visa market is highly competitive but often suffers from outdated digital experiences. The client wanted a fresh, modern aesthetic that stood out to everyday consumers planning trips. This project required more than a simple UI update; we had to tear down the old "Snap Visa" identity, redefine the core vision, and build a seamless platform where users could effortlessly secure visas or plan entire itineraries from scratch.
SUMMARY
Problem
The client's original brand (Snap Visa) and platform felt outdated and blended in with traditional, clunky competitors in the consumer travel market. They needed a fresh, modern digital presence to handle both visa processing and custom itinerary planning.
Solution
Executed a complete brand and platform overhaul, pivoting the identity to WayWiz.ai. I spearheaded the end-to-end product design, translating the new visual guidelines into a highly functional, modern website architecture.
Impact
Successfully launched the live platform on time, driving high consumer interaction and positive feedback. The seamless execution directly led to securing a secondary, ongoing contract to design their premium travel segment.
Operating in a tight, three-person freelance pod, collaboration was highly iterative. I partnered closely with the visual designer during the foundational research and branding phases. Once the visual language was set, I managed the entire design-to-development handoff. I worked directly with the developer, ensuring high-fidelity execution and responsive design within our strict project deadlines.
Journey
1. Competitor & Brand Research: Conducted deep research alongside the visual designer to audit competitors and analyze the legacy platform's functional gaps and market positioning. 2. Rebranding & Information Architecture: Iterated on the core identity and naming, ultimately settling on WayWiz. I then mapped out the new information architecture to support both standalone visa applications and complex travel package bookings. 3. UX/UI Execution: While the visual designer locked in the brand guidelines and elements, I took ownership of translating those abstract assets into the website's functional UI. I focused on strategic component placement, user flow, and ensuring the modern aesthetic enhanced rather than compromised usability. 4. Developement: Worked with the developer to complete the website build. Fulfilled all requirements and overseeing the progress on behalf of the client.
Hurdle:
Balancing Bold Branding with Functional Simplicity The visual designer created a very fresh, modern, and distinct brand identity. The challenge was translating these bold brand elements into functional web components without overwhelming the user or creating friction in the highly sensitive visa application flow.
Solution:
I established a modular UI framework. This allowed the bold new brand elements to shine in the marketing and discovery sections of the website, while keeping the actual booking, itinerary planning, and data entry forms exceptionally clean, trustworthy, and distraction free.
The new WayWiz platform successfully launched to strong consumer reception. The modernized UI and UX design significantly improved user interaction and elevated the overall brand perception in the market. The most tangible metric of success was client retention. Because we managed the design and handoff so effectively, the client immediately retained our team for a follow up project to design their new premium segment for couples and group travelers, which is currently in active development.
